Hobart is the leading Brand in the commercial mixing industry. Since 1914 Hobart has been producing planetary mixers designed specifically with customers' needs in mind. Planetary mixers have a fixed bowl and the agitator moves like a planet around the inside of the bowl. These are a good choice for bakeries, pizzerias and general-purpose kitchens.

We will cover the 2 planetary mixer options offered; the Hobart Legacy + Series and Centerline by Hobart. We will cover each series individually, how they compare and differ as well as outline the competitors and how we win. 

The Hobart Legacy series has proved time and time again to be the industry leader in maximum heavy-duty mixing. Built to last, the Legacy mixers feature Variable Frequency Drive (VFD) technology – our industry exclusive – to make sure the job gets done every time. This series was designed to leave a legacy in kitchens and bakeries for years to come. We take pride in the features and benefits the Legacy series offers.

The Legacy series offers a variety of sizes; one for every kitchen. With these varying sizes come some differentiations. Our countertop mixers include the 12-quart and 20-quart models. Our floor models include the 30, 40 60 and 80-quart models. ​

Key differences in Planetary and Spiral Mixers:

​Planet​ary
​Spiral
• Fixed Bowl​
• Capacity measured by volume of the ingredients it can hold (5-140 qts)
• Countertop and Floor Standing

Typical uses: general purpose kitchens, bakeries and pizzerias
​• Rotating Bowl
• Capacity measured by maximum weight of the dough batch (180 - 440 lbs)
• Floor Standing

Typical uses: specialized dough such as artisan bread, bagels, and Neapolitan pizza​

​

Pla​netary

Countertop Mixers​

All planetary mixers have one motor and a non-rotating bowl. Planetary mixers are sized by the volume of the ingredients they can hold in their bowls, and their capacities can range from five to 140 quarts, adding to the flexibility these mixers offer. 

Models:

• ​N50 (5 qt)
• Legacy+ HL120 (12 qt)
• Legacy+ HL200 (20 qt) 
• Centerline - HMM20 (20 qt)

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Key differences in Legacy Maximum Heavy Duty and Centerline Standard Heavy Duty:

​

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​Mixing Usage
More than 4 hours per day
Less than 4 hours per day
Applications
​Heavy doughs, challenging batters
​Batters, mashed potatoes, s​ometimes heavy doughs
​Performance
​Superior
​Limited batch use
​Pricing
​Mid to high
​Moderate

​Floor Mixers​

The Legacy+ series are larger, floor-standing planetary mixers, ranging from 30 quart to 140 quart capacity. Typical users mix for more than 4 hours per day. They are currently the most commonly-used commercial mixer on the market.​\

​Planetary​

Models:

​​​Common 

Applications:

Segment Specific
Opportunities:

• ​HL300 (30 qt)
• HL400 (40 qt)
• HL600 (60 qt)​​
• HL662 (60 qt)​ - Pizza
• HL800 (80 qt)​
• HL1400 (140 qt)​​

​• Bread dough (medium and ​heavy)
• Pizza dough
• Cake batter
• Whipping meringues
• Heavy cookie doughs

• Bakeries
• Pizzerias
• Schools
• Large chain restaurants
• Independent restaurants
• ​Mixing 4+ hours per day​


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Key Attributes and Benefits​

Maximum heavy-duty means a mixer can operate continuously, batch after batch, for more than 4 hours/day. Legacy mixers last up to 3 times the life of traditional gear-driven machines. Variable Frequency Drive (VFDadvantage) technology is what makes this maximum heavy-duty mixer perform.  
​

Planetary mixers need the proper attachments and agitators for optimal performance. Whips, beaters, dough hooks, whisks and pastry knives are common kinds of agitators used for bowl mixing. 


Spiral

​Creating great dough is both an art and a science. Our customers deliver the artistry - we deliver the science. The rotations of the dough hook and bowl in the Hobart spiral mixers are precisely engineered to quickly and gently knead dough. This lowers friction and minimizes temperature increases to promote ideal leavening - even with small batches of dough and with doughs having up to a 90% absorption ratio​. ​

Spiral mixers take up a significant footprint in a kitchen.  Space should always be a consideration when planning for a spiral mixer.  Capacity is measured by maximum weight of dough. Please refer to our capacity chart to confirm needed size (180 - 440lbs). 


​Spiral

Models:

​​​Common 

Applications:

Segment Specific Opportunities:

• ​HSL180 (180 lbs)
• HL220 (220 lbs)
• HL300 (300 lbs)​​
• HL350 (350 lbs)​
• HSU440 (440 lbs)​

​• Artisan breads
• Bagels
• Neapolitan pizza doughs
• Pastries​

• Bakeries
​​• Pizzerias
• Colleges & Universities

 



Competitive Landscape

​​Hobart's top competitor(s) in the mixing arena are Globe and Doyon. There are no direct competitors in the heavy-duty space. 

  • Pricing Model:
    Moderate

  • Product Offering:
    Full line of planetary mixers ranging from 5-qt up to 80-qt. Spiral mixers include 130 and 175lb models. Full line-up of manual and automatic slicers, ranging from light-duty, medium-duty and heavy-duty applications.

  • Market Share: 
    18% of the commercial mixer market ($96M market) and 16% of the commercial slicing market ($65.9M market). Stronger competition in food service segment, compared to food retail.

  • Technology and Innovation: 
    Premium to mid-tier equipment manufacturer​ with moderate technology and innovation.



  • Pricing Model:
    Moderate

  • Product Offering:
    Full line of planetary mixers, ranging from economy mixers to mid-tier mixers. Sizes ranging from 10-qt to 63-qt. Spiral mixers ranging from 48lb to 529lb capacities.

  • Market Share: 
    Doyon has about 6% of the commercial mixer market ($96M market)
  • Technology and Innovation: 
    Mid-tier equipment manufacturer with moderate technology & innovation. Targeted to price conscious consumers that want basic functionality and performance.​


Resources​​​​